There is an enormous amount of crossover between these two industries. Let’s just list a few of the similarities to begin with:
- Awards shows
- Hall of Fame locations and ceremonies with inductees
- Limo transportation to red-carpet events
- Product placements
- Celebrity endorsements
- Hanging out with other famous people regularly
- Employ marketing tactics to persuade their audiences
- Masters at tugging at their followers/fans’ heartstrings
- Sponsorships and partnerships
- All expenses paid crazy excursions disguised as “retreats” or “team building exercises”
- Extensive involvement in nonprofit initiatives (they give back a lot!)
Advertainment is a term that reflects the intertwining relationships between advertising and entertainment. Typically, it refers to media combining various forms of entertainment (television, movies, songs, etc.) with advertising elements to promote products or brands.
As a whole, entertainment marketing has a lot in common with both general marketing and public relations. They’re all designed to fulfill customer needs (like marketing) and to create mutually beneficial relationships between a brand and its audiences (like PR).
The role of mass media in entertainment is to inform and entertain. Mass media provides information about events, artists, films, background information, etc. Because of mass media, people know more about entertainment industries, productions, personalities, and issues. But mass media also entertains.
When speaking of product placements, just like an actor can seamlessly slip in a cleverly integrated line, advertisers skillfully sneak their products into the entertainment world. It’s like watching a master illusionist – you never see it coming until you suddenly have an insatiable craving for Taco Bell late at night while watching MTV.
As far as celebrity endorsements go, much like how actors rely on charming charisma to win over audiences, advertisers bank on the star power of celebrities to influence consumers. Because who needs convincing logic when you have Paul McCartney (to read the rest of the article, go to)
No comments:
Post a Comment